2024-2025
TIB
Services
Benchmark,Visual Design, Deployments, Responsive, Accessibility
COMPANY
Plexus Tech
Team
Design, Development and Accessibility
Connecting people and places in the Balearic Islands
Mobile Application
B2G
Transport
Figma
MaaS
Overview
TIB, the public transport system of the Balearic Islands, promotes more sustainable and efficient mobility. With an integrated network of buses, trains and metro, it offers residents and visitors a comfortable travel experience. As part of its evolution, it is taking a step forward with the launch of a mobile app, designed from scratch to respond to the new needs of users.
Challenges
Innovating in digital mobility and ensuring an agile process from the first iteration
The main challenge was to orchestrate an agile design process that incorporated weekly priority changes without falling into analysis paralysis. To do this we implemented a Kanban board and a schedule of deliverables and revisions that allowed us to maintain focus and transparency between client, PO and development team. In addition, we had to ensure that each screen complied with WCAG AA/AAA standards, so we established fortnightly accessibility reviews and daily technical feasibility validations with the PO and head of development.
Involvement
Organising, connecting, growing
Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further.
METHODOLOGY
Fast track to smart, accessible and scalable design
We adopted a lightweight Scrum with weekly sprints to maintain short delivery and review cycles. We used Figma as a single source of truth, structuring components in a UI Kit of variables and atomic styles. For task and feedback management, we set up a Kanban board in Jira with ‘To Do’, ‘In Progress’, “Review” and ‘Done’ columns.
Results
Success on wheels and accelerating into the future
The project transformed the review and delivery processes, significantly accelerating validation cycles and enabling a large volume of screens to be launched in record time. Thanks to the UI Kit, we achieved agile and cohesive production; all interfaces now meet the highest accessibility standards, and the client noted the clarity and organisation of the process. This success has prompted a third phase, in which we will add new functionalities and further improve the user experience.
+100
SCREENS DELIVERED
Designed across three phases—discovery, UI design and iteration—aligning weekly with the client and dev team.
100%
Accessibility compliance
All screens verified as WCAG AA/AAA compliant before deployment.
1
WEEK VALIDATION CYCLE
Average per-screen review from demo to approval.
85%
Design System
Interfaces assembled from reusable components and variables.
Heartfelt opinion
Being one of my latest projects, it gave me valuable lessons about accessibility. Weekly presentations to the client helped me grow in confidence, and collaborating closely with the dev team taught me how to evaluate what features were realistically implementable.
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